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The First 200 Edit
Stories, insights, and research from the founders shaping the future of innovation.


Ashlee Wisdom On Raising $4.2 Million To Improve Black Women's Health Equity
Building a venture-backed company doesn't always begin with a pitch deck. Sometimes it begins with an experience that makes you realize the system isn't working the way it should. For Ashlee Wisdom, Co-Founder and CEO of Health In Her HUE, that experience came after years working inside the healthcare system. While attending NYU to pursue a Master's in Public Health and working at leading healthcare institutions, she witnessed firsthand how Black women were treated differentl
Jul 24


Crystal Etienne On Raising $18 Million to Transform How Women Experience Periods
Building a venture-backed company doesn't always start with fundraising. Sometimes it starts with solving a problem you've personally experienced. For Crystal Etienne, founder and CEO of Ruby Love, that problem was something millions of women deal with every month: feeling comfortable while on their periods. Frustrated by traditional menstrual products and the lack of innovation in the space, she sketched an idea for underwear that could securely hold a pad without discomfort
Jul 20


Vanessa Rissetto On Raising $20 Million To Make Dietitians More Accessible
Building a venture-backed startup often begins with solving a problem you've experienced firsthand. For Vanessa Rissetto, that problem wasn't a lack of nutrition expertise, it was realizing that quality nutrition care had become a luxury reserved for wealthy patients while millions of Americans with insurance couldn't access registered dietitians. While working as a clinical dietitian at Mount Sinai, Rissetto watched high-end nutrition practices charge thousands of dollars fo
Jul 9


Tanya Van Court On Raising $30 Million to Transform Financial Literacy for the Next Generation
Building a venture-backed startup often begins with solving a problem you've experienced firsthand. For Tanya Van Court, that problem was realizing that even after graduating from Stanford University with two engineering degrees, no one had taught her how to manage money. After beginning her career in Silicon Valley during the dot-com boom, Van Court watched nearly $1 million in company stock disappear almost overnight when the tech bubble burst. The experience became a turni
Jul 1


Cheraé Robinson on Raising $2.6 Million To Change The Way Travelers Experience Africa
Building a venture-backed startup often begins with solving a problem you've experienced firsthand. For Cheraé Robinson, that problem was the way Africa was marketed to the world. After years working in global health with organizations like the CDC and CARE, Robinson traveled extensively across the African continent. She quickly realized that the travel experiences she was having—through local artists, chefs, entrepreneurs, and creatives—were nearly impossible for others to d
Jun 25


Tiffany Dufu on Raising $4 Million, Building Community, and Why Every Founder Needs a Crew
For Tiffany Dufu, becoming one of the first Black women founders in the United States to raise more than $1 million in venture capital wasn't the result of one pitch meeting or one breakthrough. It was built over years of non-profit fundraising experience, an unwavering commitment to advancing women, and a deep belief that success is never achieved alone. Before founding The Crew, a peer coaching platform that matched ambitious women into accountability groups, Dufu had alrea
Jun 25
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